If your ”Corporate Identity” is your personality, then printed literature is the clothes you wear. When people see you in print, it is important that you make the right impression. And it is critical that the clothes match the personality. If they don't, it usually results in confusion. And confusion is not a good thing when you are trying to establish or maintain a relationship.

To make a good, honest impression, it is good to keep things clear and consistent. Regardless of where people meet you, they want to know you’re the same person, regardless of the surroundings. Consistency makes people comfortable. Consistency leads to trust.

That is not to say that we do not have different sides to our personalities and that we don’t enjoy variety, but really great relationships usually develop with people we can count on. When it comes to the basics, we’re not looking for surprises.

Revelation Design helps pick a wardrobe that fits your personality.

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