If you have looked at a catalog or leafed through the phone book, you probably were holding the product of database publishing. In a nutshell, database publishing is taking the information you have stored in a database, formatting it to help organize it and make it more readable, and distributing the results. The end product could be printed on paper or made available in digital form.

The advantages are enormous. Once the up front work is complete, large amounts of raw data can be converted into extremely useful digital or print publications. Its easy, its fast, it uses existing information, it guarantees consistency and its easy to maintain. Make a change to the raw data and the edits are complete in the formatted publication.

Revelation Design, originating as it did with the merger of database development and print design firms, was well suited for this kind of work right from the start. Originally, we confined ourselves to print — the internet had not yet arrived.

But today it is a different story. Database publishing has come to the internet in the form of dynamic content. Talk about being in the right place at the right time. Some people call it lucky. We call it being ahead of our time.

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